Featured Ad Lab Group Members

This logo redesign wasn’t just about aesthetics — it was about reinforcing the Suegras Fresitas identity. I considered the target audience, brand personality, and product feel to ensure the logo conveys vibrancy, fun, and tradition while staying polished and professional. The new logo is now more scalable, versatile, and recognizable across different media, from product packaging to social media and marketing materials.

We partnered with ASM Stitch, a B2B industrial sewing machine retailer based just outside downtown Los Angeles, to revamp their brand and digital presence. Our team delivered a fully customized e-commerce website, crafted a professional color palette, and implemented solutions to support both online and in-person sales. The result is a modern, scalable platform that elevates ASM's visibility and customer experience.